You may or may not have an in-house marketing department. As your company grows, keeping up with every aspect of your marketing is sometimes challenging. Not to mention, the constant change in consumer preferences and technology can leave you behind.
As a business leader, you know how important focus or niche is. You know precisely how to create a great product and deliver a great experience. Anything else can become a distraction from your primary vision. That’s why allowing an agency to focus on your marketing while you focus on the business makes a world of difference to growth.
Hundreds of marketing agencies are in the market, and they all offer different services and levels of expertise. Some marketing agencies specialize in one or two promotional strategies for particular business models. Some are platform agnostic and can provide guidance and support across all areas of your business, whether online-focused or mixed between retail, online, and other sectors.
What Does It Mean When An Agency Is a Full Service?
Full-Service Marketing offers everything your business needs for marketing, promotions, and advertising under one umbrella. An agency consists of a group of skilled people with expertise in various areas of marketing. The agency offers end-to-end comprehensive strategies and solutions for your business.
Hiring a full-service marketing agency doesn’t mean you have to use everything they have to offer. Services can bundle depending on your goals. This process usually begins with an audit, analysis, or research to find the most direct and cost-effective plan to meet business goals.
As with anything, full service has an advantage. Think of times when you had to open a new location or start a new project. The more companies and people involved, the more expensive it can be. Many businesses try to upsell you or make more profit. But a full-service company does it all and offers the best deal with the best results.
It’s the same with marketing. By choosing a partner who guides your marketing strategy, they can help you grow while you can focus on the core of the business. An agency handles everything you need when it comes to marketing. You can let the experts implement the best strategy for the best ROI.
Partnering with a full-service agency allows you to build a team that can provide anything from technical support to creative strategy consulting. Full-service agency teams have access to the same information and can work on growing your business in a very thoughtful and integrated way, ensuring all the pieces fit together.
What Does A Marketing Agency Do?
The agency engages in large-scale, multi-channel campaigns leveraging social platforms to reach its client audiences. The best marketing agencies never stick to just one strategy and instead create personalized packages to fully meet your business goals and find ways to appeal to your target audience.
An experienced agency can tailor services and packages for your business based on your budget, goals, and growth.
Their services may include a variety of offerings, just like we offer our clients. Here are some direct examples:
- Brand Identity Design
- Web Development
- Experiential Marketing
- Digital Media Buying
- Packaging Design
- SEO & PPC Services
- Social Media Marketing
- Influencer Marketing
- Email Marketing Management
Significant Benefits of Full-Service Agencies
Cheaper than hiring in-house: It’s more cost-effective and sometimes the only way for small companies to afford professional services. In-house staff, facilities, systems, training, and benefits can eat up your marketing budget. You also get the best talent in the field that you wouldn’t otherwise be able to hire per person.
Latest Trends, Systems, and Software: Agencies are always at the forefront of trends and technology. Performance-driven agencies use analytical reports, data, and software to make the right offers, to the right customers, at the right time. They are professionals in what they do. You get those benefits when you partner with them.
Leverage your experience and capabilities: Agencies have worked with various technologies, clients, and industries. They have the expertise and data to prove which campaigns are most effective for your enterprise. It makes them highly flexible and able to drive your strategy.
Scalability on Demand: You can ramp up or down your efforts for new products, seasonality, or any reason. You must hire and train outsourced staff with an internal team to scale up or downsize. You simply pick up the phone with a relationship marketing firm and call your account manager. It saves you costs and ensures that your marketing dollars are well spent.
Work with experts: Think of them as a pool of experts, which is very deep. Today’s inbound marketing requires many disciplines, such as SEO, content, social media, branding, and paid to advertise. An in-house department may not have the capacity to handle all channels. Agencies offer diverse specialties and have their thumb on the pulse of what is the most effective strategy.
Quantifiable Results: A quality company measures all metrics to see what’s working and where ads’ spending does the most good. It is where you get the actual ROI. They fine-tune their strategy based on your results. An agency is well-trained to get the correct information and enable it to increase your bottom line.
Fresh perspectives and ideas: Your marketing will benefit from new ideas and perspectives you and your team may not see when you are so close to a project. Fresh eyes and new blood can revive a tired campaign. An agency can also dip into its network, activate your brand at conferences, and find crucial new growth opportunities for you.
Broader skills: Your staff may not possess all the skills needed for a comprehensive campaign, such as graphic design or search engine optimization strategies. An outside firm has the skills and resources to implement your vision successfully. Whatever your campaign needs, agencies have the means to make it happen.
Continuity and Work Overflow: An agency can pick up where an employee left off at a moment’s notice. They can help during peak demand and work overflow situations, providing continuity to the brand message across all channels. They specialize in optimization, ensuring that value flows directly to you.
Complement your existing marketing department: Divide and conquer your promotional projects. Let your team handle projects where they excel and outsource other projects. This division of labor enables your staff to be more efficient.
There is no learning curve for them to adopt new methods or technologies. It supercharges your marketing strategy for effective results.
The most significant benefits and savings bespoke in this unique position and the ability to provide customized staffing and resources for full-service marketing agencies. The idea of full-service agencies is similar to a hospital model where you can take advantage of specialized machines and equipment, access the best doctors, and hire highly trained staff.